With over 15 years of formal design education and 6 years of hands-on experience, I am Alex Ada ☑️, a passionate UI/UX & Product designer. My journey began in art school, progressed through a design lyceum, and culminated in a Bachelor’s and Master’s degree in Graphic Design.
Currently serving as the Head of UX & Talent at Top Pick Designs, I lead international teams delivering award-winning branding, user experiences, and Web3 solutions. In addition to designing, I’ve helped U.S. startups source top IT talent, particularly in AI, fostering innovation and business growth.
I am the author of the upcoming book The Future of Interaction: UXAIF Methodology, which explores the intersection of user interface design and artificial intelligence. The book is set to be published in 2025, aiming to provide innovative frameworks for designing AI-powered experiences.
Driven by a blend of creativity and strategy, I craft user-centric designs that empower brands to achieve their business goals. Let’s collaborate and create extraordinary solutions together!
Jury Member
Awwwards
2025-present
Head of UX & Talent
top pick designs
2023-present
Chief Executive Officer
design factory
2022-2023
Co-Founder / Senior UI/UX Designer
FAYNI
2022
Senior UI/UX Designer
design factory
2020-2022
UI/UX Designer
design factory
2019-2020
UI/UX Designer
freelance
2018-2019