1️⃣ Difficulty Finding the Right Talent - Clients struggled to navigate an overwhelming number of freelancers, lacking robust, personalized matching. - Freelancers found it hard to stand out or locate suitable tasks that matched their skills. 2️⃣ Complexity in Managing Multiple Tasks - Clients often run multiple projects simultaneously and needed a clear overview to track deadlines, budgets, and progress. - Lack of a centralized system led to disorganization and missed deadlines. 3️⃣ Lack of Personalized Insights - Both freelancers and clients wanted data-driven recommendations to optimize their workflows (e.g., time tracking, performance metrics). - Absence of these insights led to slower decision-making and less effective collaboration. 4️⃣ Onboarding Process Challenges - New users were confused about whether to sign up as a “Seeker” (client) or “Talent” (freelancer). - A complicated sign-up flow increased drop-off rates among first-time users.